We've noticed that increasingly, brands are looking for an integrated solution to their design needs. We put it down to intensified competition and today's rapid modes of communication. Creative businesses are trying to stay ahead of the game, and realising that they need to project a holistic message - one in which spatial design effectively ties in with other forms of design and communication to present a succinct brand narrative. It's a strategy that FUUR has gravitated toward in recent years.
Our multi-disciplinary design practice stems from a broad conceptualisation of design - one that encompasses fashion, music, product design, graphic design, and subcultures of various genres. FUUR simply means ‘future urbanism'. We are inspired by the projection of form and space into the city - and into its cultures.
Graduating from the University of Auckland with first class honours in Architecture in 2000, Jasper Chia worked in London between 2000 and 2006 as a designer, handling commercial projects for clients like Nokia, Vertu, Surrender, amongst others, as well as private residences in London for clients. During this period, Jasper also collaborated with renowned architects Tan Guan Bee (Gold medalist SIA), Ling Hao and Tan Kok Meng on various works, some of which were shown in Archilab 2000 and Copenhagen 2002.
Since returning to Singapore to set up FUUR, with partners Ken and Dean, the portfolio of FUUR has been diverse and varied - from master planning to houses, residential interiors, restaurants, nightclubs, retail environments and event spaces.
Dean was raised in a family where both parents were architects. At an early age, he developed a keen interest in illustration that later evolved into a fascination for architecture. Upon graduating from the University of Western Australia with first class honours in Architecture, Dean proceeded to hone his design skills as an intern with Tan Guan Bee Architects and Andrew Tan Architects.
Subsequently, he joined Kerry Hill Architects and Enviro Tec in Jakarta before deciding to expand his personal horizon and architectural expertise. He joined FUUR as a partner in 2007 and has since become the third Director of the firm.