We've noticed that increasingly, brands are looking for an integrated solution to their design needs. We put it down to intensified competition and today's rapid modes of communication. Creative businesses are trying to stay ahead of the game, and realising that they need to project a holistic message - one in which spatial design effectively ties in with other forms of design and communication to present a succinct brand narrative. It's a strategy that FUUR has gravitated towards in recent years.
Our multi-disciplinary design practice stems from a broad conceptualisation of design - one that encompasses fashion, music, product design, graphic design, and subcultures of various genres. FUUR simply means ‘future urbanism'. We are inspired by the projection of form and space into the city - and into its cultures.